You want your communications efforts to have an impact, you need to consider how you engage with your audience.

Credibility, engagement, relatability and continuity are widely viewed as critical factors for impactful communications today — in general, not just for social media.

Here’s a reflection on how these principles will make a difference to your team efforts:

🤜  Credibility

refers to the fact that only communicating positive details, favorable testimonials and using own sources won’t crack it with people. Basically, everyone is media-savvy nowadays.
This becomes important when your team wants to go beyond relaying information to convincing audiences.

🤜  Engagement

means that you quote and comment on other people’s information; meaningfully and caring about what they have to offer, some empathy. Not just fluff but positively critical and appreciative of the content.

🤜  Relatability

can mean showing that your organization is operated by staff. People, who have human sides to them. Feature their faces and don’t aim to make them look perfect. In terms of stories show your ups and downs, your failures as well as successes. Ideally, be a mensch.

🤜  Continuity

means that you produce regularly AND that you take care of your online relationships by being present and available when someone is looking for you, pretty much as you would do in the “physical world”.

Photo by Timon Studler on Unsplash