🚨 Beware the Shallow Waters 🚨
We hear it all the time: "Short and snappy. Knowledge snacks. Quick content."
We hear it all the time: "Short and snappy. Knowledge snacks. Quick content."
People often don't take what others believe they need, so think about your USP
Anything new under the sun?
It’s the heavier objects that wield more gravity
🤔 Let's think about how it patches out in real-life
Why? — We're too grounded in preconceived realities and decisions are made by teams who lack subject knowledge and will to leave the comfort of reality
Rules and political correctness are often a primary reality in development cooperation
Conceiving your communications strategy without a solid stocktake will get you into trouble
How to make sure you categorize your failure right, allowing for fundamental learning about the processes that led to it
Understanding the brain's reward systems can reshape expectations and strategies for achieving real impact in international development through multimedia storytelling