Strategy including headlines, structure and content are the most important aspects one needs to look out for when starting to create an article.
In this open office hour with me as the long-term editor of the SNRD Africa website and newsletter participants had about 45mins time to ask me anything communications.
I started off with an 18mins input on drafting articles:
Easy steps to make your articles more attractive
Structure: The inverted pyramid and front-loading
How to feature people in your articles
Watch the edited recording
For the remainder of the hour, I answered a number of critical questions participants had with regard to their projects’ outreach work.
00:00 Intro 01:29 Input by Pascal 03:26 On Headlines 06:01 On Structure 10:46 On Content 18:26 Pascal’s Online Course 18:58 Question on value proposition 24:10 Question on targeting farmers 29:30 Question on cultural differences 34:20 Question on limited literacy 37:11 Question on “home target groups” 42:15 Question on frontloading 47:10 Question on staying informed 56:12 Takeaways